The purpose of this study was to investigate the relationship between competitive strategies and corporates performance. Statistical population of research was consisted active experts and specialists in Parsian Bank in Tehran. According to Cochran sampling about 210 employees were selected. The tool of this research is questionnaire. The reliability was calculated using Cronbach's alpha coefficient, competitive strategies (0.709), corporates performance (0.722). To determine the validity of these tools, face validity and content validity were used. To analyze the data, LISREL software and structural equation modeling were used; the results of this research showed that the relationship between competitive strategies and corporates performance among active experts and specialists in Parsian Bank approved.
کلید واژگان :
: competitive strategies, corporates performance, Parsian Bank
